As Chief Marketing Officer, Jody Martin is responsible for all Marketing, Public Relations, and Call Center operations at Smile Brands, Inc. She also oversees the Smiles for Everyone Foundation.
Previously, she led the Marketing team at Hero Practice Services, a mid-sized DSO serving the needs of low-income children, where she built the digital marketing platforms and helped the company migrate to an ROI-based marketing program. Prior to moving into the dental industry, Jody spent 12 years driving customer acquisition and retention in the telecom and satellite TV sectors with leadership roles at Dish Network and Qwest Communications.
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Patient Prism is a call-tracking and call-coaching platform designed exclusively for dental practices to improve call conversion and increase dental office revenue. Through a combination of artificial intelligence and experienced call coaches, we have analyzed more than 4 million phone calls, identified best practices, and made an immediate difference in dental practice revenues.