Marketing Deep Dive
From Attribution to Activation
Attract higher-value patients. Convert them more often. Watch your acquisition cost drop.
We capture true marketing qualified leads across calls, forms, online scheduling, text, and chat. Then feed them back to your ad platforms, CRM, and PMS/EHR automatically, reducing patient acquisition cost by 15-25%.
Patient Prism:
The Activation Loop
The Activation Loop
CL
ALL ACTIVE
Live Attribution Feed
Near real-time · All Platforms
GCLID Match → Verified Booking
2s ago
2s ago
Campaign ROAS — Verified
14s ago
14s ago
Waste Detected — Meta CAPI
1m ago
1m ago
Campaign Attribution — UTM Deep Match
3m ago
3m ago
+51.6%
Incremental ROI Lift
300M+
Conversations Analyzed
11K+
Practices Connected
100%
GCLID / CAPI Match Rate
-28%
Avg Cost Per High-LTV Patient
4.2x
Verified ROAS
Best in Class Marketing Efficiency
Most platforms optimize on clicks or call duration. Patient Prism Segments identify the highest-LTV patients from every conversation across every channel, then activate that intelligence back into your marketing stack so your spend finds the patients that matter most.
Patient Prism Segments: Live Examples
Plastic Surgery
Mommy Makeover Candidate
- 84 Qualified Leads / Mo
- 38% Conversion Lift
- $142 CPA Segmented
- $12,400 Average Patient LTV
Dental / DSO
Full Arch Implant Candidate
- 127 Qualified Leads / Mo
- +44% Conversion Lift
- $96 CPA Segmented
- $28,500 Average Patient LTV
Med Spa / Aesthetics
Premium Injectable Client
- 203 Qualified Leads / Mo
- 31% Conversion Lift
- $68 CPA Segmented
- $4,800 Average Patient LTV
Closed-Loop Marketing Activation
Connect every ad dollar to a booked appointment, and every booked appointment back to the campaign and bidding algorithm that drove it.
Patient Prism automates the full activation loop between your front desk, your marketing platforms, and your growth strategy.
$12,450Total Ad Spend
$48,200Verified Revenue
Marketing Source Captured
Dynamic number insertion and UTM deep-matching track the specific
campaign, keyword, and visitor session across every channel.
| Source | Campaign | Channel | GCLID |
|---|---|---|---|
| Google Ads | Rhinoplasty_Spring_MIA | Inbound Call | CjwKCAjw… |
Frequently Asked Questions
We track every marketing source through to a verified booking outcome, but you choose the level of attribution that matters. Session fingerprinting across every channel captures the GCLID, UTM, campaign, and keyword at the start of the journey. DeepLens AI then analyzes the interaction to confirm a true outcome. You decide what to optimize on: marketing qualified leads, sales qualified leads, booked appointments, show-ups, or collected revenue. Whatever outcome drives your business, that’s the signal we send back to your ad platforms, CRM, and PMS/EHR, automatically closing the loop at the level that matters most.
Patient Prism sends verified conversion data back to your entire marketing and data ecosystem. Native integrations include all major ad networks (Google Ads, Meta, Microsoft), CRM platforms like Salesforce and HubSpot, and your PMS/EHR for offline booking and production data. For enterprise teams, we also push directly to data warehouses (S3, Snowflake, BigQuery, GCS, and Azure Blob Storage) so your data science and BI teams have the same verified signals. Every platform your team touches gets the same truth.
Most platforms treat a “call over X seconds” as a conversion. We don’t. Patient Prism filters out billing questions, hang-ups, existing patients, and non-conversion noise. We then send only verified booking signals to your bidding algorithms. Your Smart Bidding learns to find patients who actually book, not just people who call. The result is a measurable reduction in Cost Per Acquisition and a verified ROAS lift, typically within 30-60 days.
Patient Prism Segments classify every verified lead by procedure type and estimated lifetime value. This ensures your marketing stack knows the difference between a cleaning inquiry and a full arch implant candidate, or a Botox question and a rhinoplasty consultation. But Segments go far beyond procedure type. You can build custom segments based on whatever matters to your business: insurance type (Medicare, Medicaid, PPO), appointment preferences (days of the week, same-day treatment, preferred doctor), urgency, or any other patient behavior. Segments are semantic, meaning you can define and build them on the fly without engineering support. When these signals feed back to your bidding algorithms, your campaigns automatically optimize for the patients you actually want, not just the ones who pick up the phone.
No. Patient Prism captures and analyzes patient interactions across every inbound channel, including phone calls, web forms, online scheduling, text messages, and chat. Every touchpoint is processed through DeepLens AI, verified for booking outcome, and attributed back to the original marketing source. This gives your team a complete picture of which campaigns are driving real patients, regardless of how those patients choose to engage.
Patient Prism is enterprise-first, natively architected to support multi-location clinics from the ground up, not bolted on as an afterthought. Every aspect of the platform can be quickly configured to helicopter between individual offices, office groups, regions, management hierarchies, or any other grouping relevant to your decision-making. Whether your CMO needs a portfolio-wide view of campaign performance or a regional director needs to drill into a single location’s conversion rate, the platform adapts instantly. No custom builds, no waiting on engineering; just the view you need, at the level you need it.
Yes, and this is where Patient Prism becomes indispensable for marketing leadership. The platform tracks conversion outcomes for every lead, especially high-value and priority segments. When qualified demand doesn’t turn into revenue, Patient Prism identifies the barrier, whether it sits in sales or operations. This gives the CMO the ammunition to go back to the CEO or board with a clear picture: here’s the demand we created, here’s where it stalled, and here’s what needs to change. That cross-departmental calibration is how you unlock the highest ROI on ad spend and every marketing initiative.
Same-store Growth. No New Marketing Spend.
EBITDA You Can Model
Healthcare networks using Patient Prism recover 20-30% of lost revenue from opportunities already in your existing lead flow.
No new campaigns, no new hires – that’s profitable growth.
The revenue is already there. You’re just not capturing it yet.