Customer Overview

Renken Dentistry is a group of four dental practices founded by Joshua Renken, DDS, with locations across Illinois and Texas. The practice is guided by a clear clinical mission: move every patient toward excellent oral health. Dr. Renken and his team are committed to exceptional care, but recognized that operational blind spots were limiting their ability to grow.

The Challenge

Dr. Renken didn’t have a clear picture of how new patient calls were being handled. He couldn’t answer basic questions: How many people were calling but not getting scheduled? What was happening in those conversations? Which team members needed coaching? Without that visibility, he had no way to improve. Meanwhile, marketing spend continued to drive call volume that wasn’t being fully converted.

Why Patient Prism

Patient Prism offered what Dr. Renken needed most: rapid, actionable insight into every new patient call. The platform records inbound calls, identifies missed booking opportunities, and delivers Re-Engage Lost Opportunity (RELO) alerts, typically within an hour, that tell the team exactly what to say when calling back a prospective patient. The combination of real-time alerts and AI-powered coaching gave Dr. Renken and his Marketing Director, Jacquelyn Sadler, the tools to act immediately rather than reviewing call data days later.

Results

The impact was most dramatic at Renken’s two Texas locations. Georgetown’s conversion rate climbed from 36% to 91%, a 92% increase in new patients. Crystal Falls went from 55% to 87%, an 80% increase. Together, the Texas practices doubled their chairside production.

The RELO alerts were central to that success. The team could reach out to missed callers in near real-time, turning previously lost opportunities into booked appointments with regularity.

There was an unexpected financial benefit as well: because conversion rates climbed so sharply, Renken Dentistry no longer needed to spend as heavily on marketing to drive the same patient volume. Their marketing costs fell to roughly one-third of the prior year’s spend.

“We have a lot of success from the Re-Engage Lost Opportunity alerts. We’re notified in almost real-time. We can immediately reach out to them and fix the problem.”
— Jacquelyn Sadler, Marketing Director, Renken Dentistry

“Our marketing costs are about a third of last year. We don’t have to spend as much on marketing since we’re doing a much better job at conversion. We are way more efficient.”
— Joshua Renken, DDS, Founder, Renken Dentistry

92%

Increase in new patients at Georgetown location (36% → 91% conversion)

80%

Increase in new patients at Crystal Falls location (55% → 87% conversion)

~33%

Reduction in marketing spend due to improved conversion efficiency