Patient Prism × Lollipop Dental
Patient Prism • April 22, 2024
How a four-location Southern California pediatric and orthodontic group earned 1,625% ROI in their first month with Patient Prism, recovering $34,000 in new patient revenue they would have otherwise lost.
- 1,625%
- ROI in month one
- $34,000
- New patient revenue recovered in 30 days
- 96%
- New patient conversion rate, first month
| Company | Lollipop Dental | Industry | Pediatric Dentistry & Orthodontics |
|---|---|---|---|
| Portfolio | 4 locations, Cerritos, Placentia, Garden Grove, Costa Mesa, CA | Founder | Mary Pham, DDS (Top 40 Under 40, Incisal Edge) |
| Solution | Patient Prism Call Tracking & Coaching | Focus | Call conversion, RELO alerts, team accountability and recognition |
Customer Overview
Lollipop Dental operates four pediatric and orthodontic practices south of Los Angeles, staffed by nine pediatric dentists and five orthodontists across locations in Cerritos, Placentia, Garden Grove, and Costa Mesa. Founded by Mary Pham, DDS, recognized as one of America’s Top 40 Under 40 Dentists by Incisal Edge Magazine, the practice is built on a philosophy of treating every child like family.
The Challenge
Like most multi-location dental groups, Lollipop Dental needed a way to improve call-handling performance across all four offices and get the detailed call metrics required to motivate their receptionists and identify problems. Without that data, it was difficult to hold team members accountable, recognize strong performers, or address specific gaps in how calls were being handled.
Why Patient Prism
Lollipop Dental implemented Patient Prism in February 2022. The platform’s AI evaluates every new patient call, identifying who called, which ad-specific number they reached, what services they requested, the associated revenue opportunity, and whether they scheduled. When a caller doesn’t book, Patient Prism sends a RELO alert with caller context and recommended language for a follow-up call. The platform also tracks individual team member performance and issues monthly certificates when staff hit conversion benchmarks, giving Dr. Pham a clear, motivating accountability structure.
Results
The results were immediate. Within the first 30 days, Lollipop Dental achieved a 96% new patient caller conversion rate, made possible by acting on RELO alerts to call back prospective patients who hadn’t booked. That first month, the practice recovered $34,000 in new patient revenue that would have been lost entirely without follow-up. Against a $1,970 monthly investment in Patient Prism, that represented a 1,625% ROI.
- 1,625%
- ROI in the first month of using Patient Prism
- $34,000
- In new patient revenue recovered in the first 30 days
- 96%
- New patient caller conversion rate within first month
“Patient Prism has been a game changer for us! It allows us to see in real-time our call conversions and opportunities, holds our team accountable, and rewards them for a job well done, all in one platform. Our team loves it!”
— Mary Pham, DDS, CEO and Founder, Lollipop Dental