The author presents his easy-to-follow case by using examples from the financial performance of a typical small dental practice.
For every dollar your practice spends on marketing each month, between 40 and 80 cents are probably going straight down the drain. Think of it.
If you spend $2,000 a month on marketing, you’re likely to be wasting $800 to $1,600.
That’s every month.
In a year, it adds up to nearly $10,000 or $20,000.