<img height="1" width="1" src="https://www.facebook.com/tr?id=1459793420724892&amp;ev=PageView &amp;noscript=1">
Meet us at the next event:   The Mastery Summit, June 8-10, 2017

For dental practices or dental offices looking to grow the number of patients...

Building an effective marketing strategy will attract potential patients, convert prospective patients into new patients, and gain valuable referrals. Dental marketing for new patients considers multiple facets of your dental office and provides a clear path to reach your business goals.

This guide will walk you through how you can use dental marketing to reach new patients today. It will show you how the perfect combination of traditional marketing, local ads, and online pay per click (ppc) advertising will bring in new dental patients, and it will also discuss the power of call tracking software.


Call tracking software empowers you to find out which specific marketing efforts are bringing in leads to your dental practice.


For example, if your practice is using social media, billboards and a website to generate leads, call tracking software identifies which among them brings in the most leads. More sophisticated software also records and analyzes the incoming phone calls, as well as how your front desk staff handles them, to help you spot weak spots and train staff properly to convert these first-time callers into new patient appointments. Such optimization is the value of call tracking software.

You’ll find that by monitoring the sources of your incoming calls and focusing on the principals of a good phone call, you can stop the hidden bottleneck that’s preventing you from growing your dental office and boosting your revenue.

If you’d like to jump around from topic to topic, you can choose from the menu links to click to the sections that interest you the most.

Article Menu

Dental Marketing Strategy

When putting together a dental marketing strategy to attract new patients to your dental office, you must consider, first and foremost, your target audience. From demographics to your geographic location, accessibility, service offering, pricing and reputation, all will contribute to defining the right advertising mix that will move the needle and attract more dental patients.

Dental Marketing Strategy

  • Channels
  • Build a dental marketing plan
  • Hiring dental marketing consultants/services
dental-marketing--channels-icon

Channels

Reaching new dental patients involves setting up different channels. Each of these channels can be utilized together or individually. You should select the right mix of both traditional and online channels. Identifying which advertising channels work best for your dental office requires paying close attention to the calls your dental office is getting and investing in the ones that bring you the most new patient calls.

Online channels for dental marketing:
Website
SEO
Local SEO
PPC
Social Media
Video Ads
Offline dental marketing
Billboards
Radio / Streaming Services
Events
Print Ads
Direct Mail
Local Businesses
Brochures
dental-marketing--build-marketing-plan-icon

Build a dental marketing plan

If you have never used advertising to promote your dental office, a good way to create a dental office marketing plan is to survey your top 20 patients. Find out how they found you in the first place and what media they consume or spend a considerable amount of time on (Facebook, newspapers, Pinterest, etc.). This will help you build a profile of your best patients’ preferences, so you can attract more new patients like them to your practice. Once you’ve decided on the channel mix you’ll use for advertising your dental office, you’ll want to establish a budget and timeline for each channel. You’ll also want to decide on what tools you’re going to use to measure their impact. That way you know exactly how well each channel works, what’s not working, and how you can improve upon your advertising in order to bring in new dental patients.

Another good way to create an effective marketing plan is to hire a professional dental marketing consultant or service.

dental-marketing--hiring-marketing-consultants-icon

Hiring dental marketing consultants/services

Running a successful dental practice keeps you so busy it can be difficult to focus on marketing. If you find yourself overwhelmed with the idea of marketing or you just want to ensure that the job is done properly from start to finish, you may consider outsourcing to a consultant or use a dentist marketing service.

What to look for when choosing a dental marketing consultant or service

You can find marketing consultants online, and when choosing one you should look for a company that aligns with your own thoughts and wishes for marketing. Your marketing consultant should:

  • Assist you in designing your own unique marketing plan
  • Keep costs in mind so that each channel you choose maximizes return on investment
  • Brainstorm with you and provide you with new, inventive ideas for marketing your dental office
  • Offer you timely data tracking so you can easily see what works and what doesn’t
  • Help you maintain focus and offer professional insight to save you from making mistakes

How to Measure the Success of your Dental Marketing

Once you’ve come up with a marketing plan and you’re ready to implement it, you’ve got one more hurdle to overcome. How do you analyze your success or conversion rates for each type of advertising? If you’ve invested in a billboard or PPC advertising, how do you decide whether or not it’s bringing in new patients? More importantly, once the patients are in the door, how do you measure your success rate for keeping those patients returning and referring your dental office?

Measurement of your advertising is critical to ensure you aren’t wasting money every month, and performance metrics are the best way to detail which part of your marketing plan is working and which is not.

Performance metrics include:

  • Number of new patients coming in every month
  • The cost of acquisition for each new patient
  • Your referral ratio per patient
  • Your conversion ratio of patients who accept treatment
  • Percentage of patients returning after six months
  • Your dental office daily performance

Beyond performance metrics, ensuring you increase your front-office conversion rate also helps reduce marketing waste, especially if your conversion rate is only hovering between 20 to 30%.

How to improve your new patient conversion rate with ease:

  • Monitor the total number of phone calls your office gets during the day and night
  • Track the number of calls that roll over to voicemail during business hours
  • Count the number of inbound calls that come from potential new patients
  • Count the number of inbound calls your office actually converts to first-time appointments
  • Set front-office quotas for higher conversions
  • Record calls with prospective new patients and review
  • Train front-office staff
  • Review your recorded phone tree / IVR (if you implemented an automated answering system)
  • Instruct your staff to make appointments with anybody who inquires about your practice
  • Track the number of inbound calls that come from different marketing sources or tactics
  • Monitor what occurs after the first appointment
  • Track additional metrics relevant to business growth (average annual attrition rate, average first-year revenue for patients, average lifetime value for patients)
  • Look at software to help you do all these things more efficiently
  • Use helpful and relevant sources from Patient Prism
dental-marketing--hidden-bottleneck-background-image

The Hidden Bottleneck in Growing your Dental Practice

Dental marketing begins with choosing a mix of advertising channels, then assessing which channels work best for that specific office. The goal is to accelerate growth while not throwing money away on advertising that doesn’t bring in new dental patients.

This type of marketing has many specific challenges. You can spend thousands of dollars finding the right advertising channel mix, and that plan will show potential patients looking for a dentist that your office has both the service and quality to meet their needs. However, you won’t see a specific return on your investment if your front-desk is understaffed, unorganized, or not able to convert your callers into booked appointments.

That’s why the hidden bottleneck for any dental office is the front-desk staff. When front-desk staff fail to convert phone callers into new patients, your marketing budget is going to waste.

dental-marketing--awareness-icon
At the top of your dental practice marketing funnel: Awareness
dental-marketing--consideration-icon
The middle of your dental practice funnel: Consideration
dental-marketing--qualification-icon
The bottom of the funnel: Qualification
dental-marketing--holistic-funnel-icon
Take a holistic approach to your funnel
dental-marketing--patient-retention-icon
Patient Retention

Dental Marketing Software Solutions

Dental marketing software is one of the best ways to consolidate marketing efforts, improve your dental office’s online presence, and attract new patients. It can also assist in improving the relationships you have with current patients. It is also a great way to pay close attention to what’s happening behind the scenes of your office.

Dental Marketing Software Solutions

  • What is Dental Marketing Software?
  • What you should consider when buying a tool to run dental marketing effectively
  • When should you consider a dental marketing software solution?
dental-marketing--tooth-icon

What is Dental Marketing Software?

Dental marketing software comes in different types, and the type you choose will assist you in managing, automating, and assessing your dental practice marketing.

Some of the different types of dental marketing software include:

Email Automation
Social Media Management
Call Tracking Software
Reputation Management
Appointment Reminders
Postcard Management
dental-marketing--consider-buying-tool-icon

What you should consider when buying a tool to run dental marketing effectively

When choosing a dental practice marketing software to best suit your practice, there are a few things you should look for:

  • The company should have solid case studies to back up their claims of effectiveness
  • They should have legitimate testimonies from patients who have used their services
  • The company should be committed to ensuring you are fully trained and have easy access to a customer service representative if needed

Because dental practices have particular challenges, the most important part of choosing dental marketing software is to ensure that the company you choose is specialized for the dental industry.

dental-marketing--consideration-icon

When should you consider a dental marketing software solution?

Every practice is unique, and you need to decide which part of your marketing funnel you would like to grow. Will you use marketing automation software to maximize your existing patient base or gain new patient leads? Will you utilize call tracking software to assess how your marketing plan is performing?

The choice is yours, but if you’ve already spent a lot of marketing dollars and you want to see why those dollars aren’t translating into booked appointments, your best option is to choose call tracking software to monitor and record your incoming calls.

Call Tracking Software

dental-marketing--call-tracking-software

Overview

Call tracking software enables you to track marketing effectiveness by identifying which traditional and online advertising channels are generating calls to your dental practice. Although this is essential to understand where to prioritize your advertising budget, the best call tracking companies for dental practices will also provide business analytics and call coaching.

Some call tracking companies will provide call recordings, which can give you greater insight into how your front office team is handling incoming phone calls.

They can be your eyes and ears on the phone, tracking and analyzing how your staff are taking phone calls. But when you’re running a busy dental practice you don’t have time to listen in on recorded calls picked up by your staff.

You need to understand what went wrong quickly.

Patient Prism is an advanced dental office call-management software solution designed to identify potential patients who did not schedule and get them back into your practice through rapid call analysis, marketing tracking, team coaching, and more - all within an hour of the original phone call.

dental-marketing--call-tracking-software_2

The company’s cloud-based software incorporates artificial intelligence, machine learning, and call coaches to review every missed new patient opportunity. It eliminates the need for dental professionals to listen to recorded calls to figure out what went wrong. Patient Prism's patented technology provides a visual representation of new patient calls that do not end in appointments, pinpointing call-handling concerns and providing on-the-spot call coaching to correct common mistakes. In short, it gives your team a second chance to make a great first impression and turn missed opportunities into booked appointments.

Patient Prism answers these key questions that every dental practice owner has:

  • Which marketing methods are driving new patient calls?
  • Which services did those people mention on the call, and what is the revenue associated with those?
  • How many new patient calls led to booked appointments?
  • How are missed opportunities converted into booked opportunities in the future?

Deployment

Patient Prism is very easy to set up and use. You’ll have access to a simple dashboard that will highlight failed calls and areas of improvement, provide you with coaching opportunities and assistance, and even highlight your best staff.


ROI

Just by the simple act of monitoring your incoming calls, you can easily double your patient growth, up your conversion rates, add thousands of dollars in revenue, and completely streamline your front office practices.


Success Factors

Even a small dental practice can utilize call tracking software to boost its revenue, and you could see results almost overnight.

dental-marketing--case-study-ebook-cover

Success Stories

Two brothers, Nilash and Nitash Patel, are successful dentists with three practices near Tampa, Florida. Although they were considering opening a fourth office to grow their practice, they decided to tap into a hidden revenue resource and increase the patient intake at their current locations instead. All they had to do was make one small change.

Instead of wondering why people weren’t booking appointments after a call, they utilized call tracking software and found out exactly how their front desk team was performing. By adding the right tool to their practice, they added approximately $50,000 per month in new patient revenue. Over the year, they grew by $600,000.

Any dental practice can achieve the same results. Take a look at the full case study and see how call tracking software can help grow your dental business.

Read the Full Case Study

Patient Prism Academy

Access insights from industry leaders on how to improve operations, enhance the patient experience, and grow your dental practice's monthly revenue.

VISIT THE ACADEMY

Call tracking software is the best secret weapon any size of dental practice can use.

Now that you know about dental marketing plans and how to identify where you’re losing potential patients, the simplest choice you make for your dental marketing is to identify which channels are making your dental office’s phone ring and how to maximize your new patient conversion ratio. See how Patient Prism can help you achieve great results.

Grow your revenue, sharpen your dental marketing plan, and watch in real-time how your front office team handles new patient appointments. It’s easy when you choose Patient Prism.

Book more appointments
for potential patients who call your offices


REQUEST A DEMO