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ADSO President Emmet Scott: Growth Mindset in Dentistry

One of the lessons that dental practice owners have learned during COVID is that it helps to have a support system.

It doesn’t have to be a DSO, per se. But having a group of people you can turn to for advice and best practices has been key for many dentists during this time.

That need for support will continue to increase, said Emmet Scott, the new President of the Association of Dental Support Organizations. In addition to his role at the ADSO, Emmet is also the founder and CEO of National Dental Partners, a DSO with more than 70 practices based in Texas.

In this interview with Patient Prism CEO Amol Nirgudkar, Emmet outlined his five priorities for the ADSO, with one large goal: expanding the tent of the ADSO to provide support to the industry.

ADSO Priorities for 2020 – 2023

Emmet knows a lot of people in dentistry. He’s the host of DSO Secrets, a Facebook group and a podcast that discusses the challenges facing dentists today and encourages dentists to share their advice and best practices to help one another.

Emmet doesn’t think the biggest challenge facing dentists is competition for patients from each other. He thinks the biggest challenge is competition from all the other things that take patients’ time, attention and money.

Currently only about 35% of Americans see a dentist, Emmet said. He’s focused on increasing that number through these five priorities:

  1. Industry alignment.
  2. Support for clinicians.
  3. Increased patient access.
  4. Healthcare integration.
  5. Convenience enabled by resources and technology.

In the video, he explains his vision for each one.

Scaling Your Dental Practice or Group

Emmet has a saying, “Your net worth is tied to your network.”

He believes any dentist needs a great support team in order to grow. One of the goals of the ADSO this year is to expand its reach to include independent dentists and smaller dental groups.

It’s about having a growth mindset. In his opinion, the purpose of a dental support organization was never about having an infrastructure. Rather, it’s about having the right mindset.

“As soon as you bring on an associate, the practice owner needs to have a DSO mindset. The associate is now your customer, and the patients are their customer,” Emmet explained. “The idea of a DSO is to provide autonomy and support to the clinician.”

The support team doesn’t need to be formal. “It could be your spouse. It could be a consultant. The goal is to have a support team sufficient to help you get to the next level. Then you may need to expand out,” Emmet said.

“If I put myself in a room where people are talking about opportunity, I will grow, too,” explained Emmet.

Dental Practice Resources

For our guide to Converting More Calls During COVID-19, click here

For Patient Prism’s guide called Comeback Strategies for Dentists, click here.

For Patient Prism’s guide for Marketing Strategies During COVID-19, click here.

For Patient Prism's guide on Teledentistry Options, click here.

For Patient Prism's guide on Staying Safe in the Dental Practice, click here.

About this Industry Leader:

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Emmet Scott

CEO and Co-Founder, National Dental Partners

Emmet Scott is the CEO and co-founder of National Dental Partners, Community Dental Partners and Smile Magic Dentistry and Braces.  He was also named President of the Association of Dental Support Organizations (ADSO) in July 2020.

In addition, Emmet is the host of DSO Secrets, a podcast focused on the group dental industry. He created a Facebook group by the same name for leaders in the dental group industry to discuss some of the most difficult components of running a DSO.

He is also a senior faculty member of The Dentist Entrepreneur Organization (DEO) .

Before growing the Smile Magic pediatric dental support organization, Emmet built and sold two financial planning firms. He then launched his own radio show from Las Vegas called “The Entrepreneur Life” and established a consulting firm branded “Entrepreneur Advisors.”

He is married with five children, all redheads. When not working, he enjoys reading business and leadership books, watching TED talks, and playing racquetball. He is fluent in American Sign Language and worked with deaf students in California and Arizona as part of a two-year church missionary program. He graduated from Brigham Young University in accounting.

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