Washington Smiles Increases
Call Conversions to 92%

0 %
Increase In Call Conversions
Washington Smiles Patient Prism Customer

Washington Smiles' Journey

The Client

Washington Smiles is a busy dental practice with four doctors who offer a wide range of services, including general dentistry, same-day crowns, dental implants, Invisalign®, and sleep apnea treatment. 

Their team used a call tracking company for years but rarely listened to the call recordings because it was so time-consuming.

Washington Smiles Dental Practice Team

The Challenge

They needed a solution that could quickly tell them:

  • How their team was performing
  • How to improve their call-handling success rate
  • The revenue opportunities by phone call

The Solution

Washington Smiles implemented Patient Prism®, a call tracking and call coaching software that combines artificial intelligence with experienced call coaches to review every new patient phone call and identify the dental services requested, the associated revenue opportunity, and if the caller scheduled.

Every time a potential new patient ends the call without scheduling, Patient Prism quickly sends an alert back to the practice detailing the caller’s concerns and effective phrasing the team can use to call back and convert that patient.

The Results

The Results “We’ve gone from booking 65% of new patient calls to booking 92% of callers,” said Nicole Struckhoff, the Office Manager at Washington Smiles. “It’s definitely increased new patient revenue; there’s a direct correlation.”

The team members like being recognized for their success. Patient Prism generates certificates of excellence when team members hit specific benchmarks. The Staff Report dashboard makes it easy to see how each team member is performing.

"With Patient Prism, I know what's happening with every call, almost in real-time. It's the best way to see how calls are being handled without micromanaging my team."

Melissa Smith, DDS
Owner, Washington Smiles

Melissa Smith, DDS

Owner, Washington Smiles


No risk, no obligations. Schedule a demo today and see the difference Patient Prism can make for your dental office.