Washington Smiles Increases
Call Conversions to 92%

0 %
Increase In Call Conversions
Washington Smiles Patient Prism Customer

Washington Smiles' Journey

The problem

Washington Smiles is a busy dental practice with four doctors who offer a wide range of services, including general dentistry, same-day crowns, dental implants, Invisalign®, and sleep apnea treatment. Their team used a call tracking company for years, but rarely listened to the call recordings because it was so time-consuming. 

They needed a solution that could quickly tell them how their team was performing, improve their call-handling success rate, and track revenue opportunities by phone call.

Washington Smiles Dental Practice Team

The Solution

The Solution
Washington Smiles implemented Patient Prism®, a call
tracking and call coaching software that combines
artificial intelligence with experienced call coaches to
review every new patient phone call and identify the
dental services requested, the associated revenue
opportunity, and if the caller scheduled.

Every time a potential new patient ends the call
without scheduling, Patient Prism quickly sends
an alert back to the practice detailing the caller’s
concerns and effective phrasing the team can use
to call back and convert that patient.

The Results

The Results “We’ve gone from booking 65% of new patient calls to booking 92% of callers,” said Nicole Struckhoff, the Office Manager at Washington Smiles. “It’s definitely increased new patient revenue; there’s a direct correlation.”

The team members like being recognized for their success. Patient Prism generates certificates of excellence when team members hit certain benchmarks, and the Staff Report dashboard makes it easy to see how each team member is performing.

The Results

"With Patient Prism, I know what's happening with every call, almost in real-time. It's the best way to see how calls are being handled without micromanaging my team."

Melissa Smith, DDS
Owner, Washington Smiles

Melissa Smith, DDS

Owner, Washington Smiles


No risk, no obligations. Schedule a demo today and see the difference Patient Prism can make for your dental office.