SmilePoint DSO Increases Conversion Rates by 22%
Smilepoint Dental Group is a privately owned dental group in the states of Texas and New Mexico that is rapidly expanding.
Now, with 26 locations in Texas and two in New Mexico, founder and CEO Abhinav Rastogi is on a mission to provide the highest quality dental care to communities in and around Houston, Dallas, San Antonio, and Albuquerque.
In order to scale Smilepoint:
- Patient acquisition needs to be optimal across all communities Smilepoint serves
- Onboarding and training front office team members need to happen at a rapid pace
It requires efficiency in training them and monitoring their performance so problems can be solved.
When Patient Prism was asked to assess their new patient acquisition, Smilepoint learned their new patient acquisition rate was 63%.
The first problem to be solved was developing phone receptionists.
They needed to learn how to have the best conversations possible to convert callers into booked patients. They also needed the motivation to call back missed opportunities and win over those new patients.
Abhinav Rastogi consulted with Amol Nirgudkar, CEO of Patient Prism, and was impressed by the AI platform and results experienced by other DSOs using Patient Prism.
Smilepoint’s teams were onboarded with Patient Prism, trained, and began using Patient Prism in March 2019.
The coaching provided by the AI platform develops their receptionists’ conversational skills with new patients.
Patient Prism’s AI RELO (Re-Engage Lost Opportunity) alerts make it possible to call back and make a second favorable impression on prospective new patients.
Over two years, new patient acquisition has risen. In March of 2022, the new patient conversion was at 85%. Smilepoint’s teams followed up with 99% of their RELOs in March.
In doing so, they recovered 138 new patients that initially said no. They also generated an additional $210,000 in estimated revenue in one month!
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