If a customer called that phone number, the business would have no idea which one of their marketing efforts was responsible for the call. It could have come from a billboard, or it could have come from an online ad; there was no way to tell. Businesses would buy advertisements in many places, cross their fingers, and hope for the best.
If leads or sales numbers dropped, the business would have no idea why, or how to adjust their advertising budget to fix it.
If you’ve ever called a business to ask a question or book an appointment, you might have been asked, “How did you hear about us?”
Whether you answer, “I found you on Yelp”, or, “I found you through a Google search”, the business is likely recording these responses to determine which of their marketing efforts are working, and where to direct their marketing dollars in the future.
This is a very basic form of call tracking and it depends on your staff being able to remember to ask each time, and for the caller to remember where they heard about you. In other words, it’s not very accurate or efficient.
Fortunately, call tracking software provides a powerful, yet incredibly simple solution to all of these problems.
With call tracking software, you assign a unique phone number to each of the different ways a potential patient may find you. The software then tracks which of your marketing efforts are generating phone calls, and which aren’t. All of the phone numbers still send the calls to your dental practice or call center.
Once you eliminate the advertisements that aren’t performing well, you can identify which of the remaining advertisements are bringing in the most profitable patients, and adjust your advertising budget accordingly.
By redirecting resources from low-performing ads to the highest-performing ads that also bring in the highest-value patients, your practice can maximize its return on investment (ROI), decrease marketing costs, and dramatically improve revenue and profits.